Market Research in the Digital Arena: Presented at the SUNY Global Center
Yesterday I had the pleasure of presenting to a group of Chinese publishing professionals who are here from Shanghai for an immersive week of online marketing and publishing presentations, workshops,...
View ArticleTop 5 Publishing and Marketing Posts of 2013 on McCarthyDigital.com
I suspect many the digital marketer has spent some time (or much time) over the past week or two wrapping up the 2013 metrics, scratching his or head about this or that trend, data nugget, etc. I am no...
View ArticleAll Authors are the Same; All Authors are Different
There has (always) been a lot of attention paid to categorizing authors under a variety of adjectives: aspiring, published, self-published, bestseller, genre, literary, hack, famous, unknown, and so...
View ArticleThrilled to Announce The Logical Marketing Agency
On Monday, Mike Shatzkin and I announced the formation of The Logical Marketing Agency — an agency with the mission of bringing best-of-breed, agency-level digital marketing to the publishing industry....
View ArticleThe Big Ideas in Big (or Small) Marketing Data: Deck on Slideshare
…if the quantity of information is increasing by 2.5 quintillion bytes per day, the amount of useful information almost certainly isn’t. Most of it is just noise, and the noise is increasing faster...
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